• MBA Admissions Consulting

    1on1 MBA Admissions Consulting completely customized to suit your needs and get accepted to your dream schools.

  • My name is
    Alex Ruiz Lee

    An Independent MBA Admissions & Career Coach with Management Consulting and Technology background, and an MBA from INSEAD.

  • I'm an
    HR Executive Director

    My experience as Director and Head of Human Resources for one of Samsung's biggest subsidiaries worldwide gives me an edge over most admissions consultants.

About Me

    • NAME
    • Alex Ruiz Lee
    • MBA
    • INSEAD 2011
    • Director and Head of HR
    • Samsung Electronics
    • English, Spanish, Korean
    • French, Catalan
    • PHONE
    • +52 1 55 2702 0059
    • Mexico City / Barcelona

Alex Ruiz Lee

MBA Admissions & Career Coach | HR Executive Director

I'm a non-traditional HR Executive Director with Management Consulting and Technology background. I'm currently an MBA Admissions Consultant helping candidates get accepted to the world's Top MBA Schools. I'm the former Head of HR of one of Samsung Electronics' biggest subsidiaries worldwide, and I can leverage my HR experience very well when it comes to MBA Admissions. I hold an MBA from INSEAD (2011) and I'm an Admissions Interviewer and Alumni Ambassador for the school. I'm multicultural (Spanish/Korean) and I have lived in 7 different countries.

I also specialize in Undergrad Admissions, Executive MBA (EMBA), Masters in Management (MiM) and any other graduate programs.

Feel free to reach out to me for a free detailed evaluation of your profile.

My Services

Full flexibility to suit your needs and budget

MBA Admissions Consultants typically work by the hour or by comprehensive packages (1-school package, 2-school package, ...). I do not like counting hours (maybe I'm too lazy) so I offer all my services for a flat rate. Something that distinguishes me from the rest of admissions consultants is that I always adapt to my clients' needs. Therefore, I am open to discuss about the service and fee that best suits your needs.

A COMPREHENSIVE PACKAGE includes all of the following services, but I can completely CUSTOMIZE A PACKAGE to meet your needs.

Please reach out for more information and request a quote.

End-to-End Coaching

During the entire application process, I will guide you and answer any questions you might have. I'm always available and I like my clients to communicate frequently with me.

Analysis and Planning

This also includes the creation of your "MBA Story" and the strategy to mitigate any vulnerabilities in your profile.

Review and Editing of CV, Essays and LoRs

I will recommend you topics, suggest changes, correct grammar, do editing in order to comply with word count limit, and so on.
For the LoRs, additionally, I will help you coming up with pointers for your recommenders.

Interview Prep

I will coach you on interviewing skills and we will practice with mock interviews. I'm an Admissions Interviewer so you will experience what a real interview feels like. Furthermore, as HR Professional I have interviewed thousands (literally) of candidates, so I will be able to coach you on skills that other admissions consultants typically cannot.

Waitlist Strategy

In case of being waitlisted, I will guide you through action steps to help you get off the waitlist and finally get accepted.

Ding Analysis

In case of being rejected by a school, I can review your application and provide a detailed report with reasons for the rejection. This will help you reapply to the school or apply to other schools with a stronger application.

Career Coaching

This is another aspect that distinguishes me from other admissions consultants. As HR Professional, I can help you plan out a career path post-MBA. This can be included in your MBA application as part of your MBA story. I can offer you this service as well even if you have already submitted your application.


Work Experience

MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, IESE, ESADE

From Technical to Strategic

Always interested in the business side of technology, my career has evolved from technical to purely strategic.

Director and Head of Human Resources at Samsung Electronics Mexico

Mexico, 2015-2017

Dispatched from Korea HQ to stabilize subsidiary and elevate the HR practices to global standards.
Complete reorganization of HR Team to transform it into an strategic area for the business.
Youngest employee to ever hold that position in Samsung's history.

Senior Manager of Global HR at Samsung Electronics

South Korea, 2013-2015

Global HR Strategy & Operations on all aspects of Samsung Electronics' overseas businesses, including 9 Regional Headquarters, 100+ subsidiaries, branches and offices with 200,000+ employees.

Global Strategy Consultant at Samsung Electronics

South Korea, 2012-2013

Samsung's internal strategy consulting arm providing advisory services to Samsung affiliate companies. Samsung's elite program for recent MBA graduates from the Top 20 business schools in the world.

Investment Consultant at Leopard Capital

Cambodia, 2011

Cambodia's first and largest private equity fund management firm. Multi-sector investment

Service Delivery Manager and Latam Sales at General Telecom

United States, 2008-2010

Worldwide provider of outsourced telecom solutions. Initiated and expanded business into Latin America, resulting in new sales revenue of ~US$750K Restructured the service delivery scheme and standardized work flow, reducing manual intervention by 75%

Junior Consultant at INDRA

Spain, 2005-2006

Youngest consultant in the team. Analyzed and developed the implementation of Basel II for the Risk Management department of "la Caixa" (premier savings bank in Spain), in collaboration with the bank's Information Systems department


MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, IESE, ESADE

From Engineering to MBA

I always define myself as an Engineer with an MBA, but my education reflects much more than this.

INSEAD, Master in Business Administration

France and Singapore, 2011

Best MBA Program according to Financial Times (2016 & 2017)
Exchange Student at The Wharton School of University of Pennsylvania

New Jersey Institute of Technology, MSc in Telecommunications

United States, 2006-2008

Graduated Magna Cum Laude one semester early
Received full merit scholarship

Universitat de Barcelona, BSc in Business

Spain, 2003-2007

Concentration in Human Resources and Organizational Strategy

Universitat Politecnica de Catalunya, Telecommunications Engineering

Spain, 1999-2008

Mobility program: Final Thesis carried out and presented in 2007 at the New Jersey Institute of Technology

Contact Me

Contact me for more details and a free evaluation of your profile

You can request a free detailed evaluation of your profile by filling out the form, or contacting me directly. I will contact you within a few hours to confirm receipt and initiate your evaluation.

+52 1 55 2702 0059